¦ skip links ¦
Contact Sue Littleford at email info@aptwords.co.uk telephone 01344 827287

Apt Words privacy policy and the General Data Protection Regulation 2018

The GDPR came into force on 25 May 2018. It gives people much greater control over their personal data.

The Apt Words website collects no personal data, even anonymised. Apt Words holds no client list for marketing purposes.

If you email Apt Words, then the only data held is that which you’ve supplied.

No data is shared with other people or organisations, unless Apt Words is legally obliged to do so.


  • If an email approach to Apt Words does not result in Sue Littleford being hired, these emails are kept electronically only, and are deleted one year after the last email in the conversation.
  • If the email approach results in Sue being hired, then your emails will be kept for as long as the relationship lasts, and for up to two years afterwards. Some may be kept as paper copies, as well as electronically.
  • If you wish Apt Words to delete/erase your emails earlier than this, please email info@aptwords.co.uk and ask for this. All your emails will be deleted or destroyed, if on paper, and no other records kept. Apt Words will confirm that this has been done, then delete that email, too.

Data supplied as part of a job

  • Apt Words stores all paper and electronic records relating to the undertaking and completion of a job until publication, or for one year after the job, if the document is not for publication.
  • After that period, the paper records are destroyed, and a CD of the job created, which includes emails.
  • If you wish Apt Words to delete your job earlier than this, please email info@aptwords.co.uk and ask for this. All your emails will be deleted, and no other records kept. Apt Words will confirm that this has been done, then delete that email, too.

Note that invoices must contain the client’s name and address, and these must be retained for at least six full tax years to comply with HM Revenue and Customs’ requirements for record-keeping for tax purposes. Your right to be forgotten does not extend to destroying data retained for this purpose.

Links to other websites

The Apt Words website contains links to other websites of interest. These links generate no cookies. However, once you have used these links to leave this site, you should note that Apt Words does not have any control over that other website. We cannot, therefore, be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy/GDPR statement applicable to the website in question.

How Apt Words use cookies

A cookie is a small file that is placed on your computer's hard drive. The cookie may be used, for example, to help in analysis of web traffic, keep details of your visit to a particular site, and enable easy social networking such as on Facebook and Twitter. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to meet customers’ needs. We only use this anonymous information for statistical analysis purposes. We also use cookies to enable the social networking buttons. Overall, our cookie use helps us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not, and to make social networking and sharing easier.

Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. Note that this may prevent you from taking full advantage of this, and other, websites. You may also turn cookies off on our site by using the cookie control function that is accessed by clicking the triangle on the bottom left hand side of any webpage.

This page was last updated on 1 March 2020.